Okapi Publishing is a new company that has been founded to take advantage of the rapid change happening in the world of publishing, television and newspapers. Traditional advertising spending and circulation are both falling fast and even the powerful world of broadcast television is looking increasingly feeble. Readers and viewers are abandoning their old habits and turning to the web for their news and entertainment.
In the old world of traditional media, our small size and young age might be a disadvantage but in the new world, it will allow us to be agile and quick to react to, or create, new opportunities.
We are targeting those titles with premium content that can earn subscription fees. We will surround that with free and user-generated pages that build a community of users and help to attract new paying subscribers.
Our users must trust our content, seeing it as honest, impartial and high-quality. Our aim is to gain a reputation for compelling content, good design and useful innovation.